OUR EDUCATIONAL PLATFORM CHANGED ENERGY EFFICIENCY BEHAVIORS FOR PG&E
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THE CHALLENGE
PG&E, serving Northern California, is one of the largest power and gas companies in the country. Their team identified several critical concepts that they wanted to teach their customers about: how to update their homes to be more energy efficient, safety precautions related to energy, and how to choose from a new group of rate plan options.
THE SOLUTION
Our team built an interactive, web-based education platform that could be incorporated into all PG&E key digital touch points: their website, payment kiosks, emails, social media pages, and more. The platform incorporated interactive videos, Q&A, social sharing, and surveys to create a highly engaging and effective tool to educate the public. Our team designed both the platform and the user interfaces to explain ideas like using window shades and energy efficient appliances.
THE RESULTS
- The new education platform outperformed their previous educational tools by a wide margin, generally doubling most of the tracked KPIs.
- Surveys showed that customers were also more likely to remember information later.
- Nearly one third of the participants said that they intended to change their behaviors to be more energy efficient going forward.
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