The Palms Casino Resort in Las Vegas wanted a new set of tools to drive additional hotel bookings to the property. They had been sending past guests a monthly email newsletter packed with promotions. The newsletter was generating revenue, but the executive team wanted a way to increase direct hotel bookings from these past guests. They turned to our team for help.
We built a promotional engine that the team at Palms could use to build custom games to incorporate into their newsletter. This made the communications far more interactive and exciting, and gave the marketing team a powerful new marketing tool to actually design and deploy their own custom gamified promotions.
These gamified promotions were incorporated into their emails to past guests, and rewards like loyalty points and dining offers were given to patrons to redeem during their next visit.
- Patrons loved the games: hotel revenues from the email newsletter jumped by $32,000 per month compared to the previous approach that didn’t utilize our tools.
- Open rates on the email increased by 14%.
- Click-through rates to the booking engine skyrocketed by 103%.
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